Kotler On Marketing

Good for beginners and experts. Bit I will recommend you marketing 4.0 of philp kotler. You can wait for a while Philip kotler going to launch a new marketing 5.0 to help you to grain more knowledge.

Supper

Good book to read.

very motivated

awosme book...must read this book

Awesome book

Kotler's writing is impressive. This book changes your aspect , your view point on marketing. It puts you in that marketing mood where you start thinking of every product /service you see from that marketing point of view.The very purpose of business is to market the product....A thought provoking book... Must read for every marketer or also for any person who sells any product or service.

Pra quem tem pouco ou nenhum conhecimento sobre marketing é um ótimo livro, nele é feito uma avaliação abrangente de vários setores e analisado casos de empresas de sucesso. No livro Kotler define marketing e tudo o que ele abrange, tentando dar ênfase a cada detalhe, me pareceu bastante didático.

even at 13 years since publication this book is rammed full of hugely relevant and useful information. i've been able to dip in to sections and learn what i need but at times i'll find myself reading several pages with intense interest and not realising. keep a good notebook to hand because you'll find something to remember on every page!

Perfect and fast ship. This book is a must in the Marketing world, from the guru Philip KotlerI recommend this seller

Phil Kotler's neurons have cataloged and cross-indexed a vast library of marketing theory. Kotler on Marketing is a central compendium of big marketing ideas in my opinion. It is dense and at sometimes overwhelming, but the mental workout is well worth the effort. It's hard to know where to begin, even though this book is only 220 pages long. So in brief, here are some of my salient gleanings:- One can market products, people, places, ideas, experiences and organizations.- The central purpose of marketing is demand management through exchanges, relationships and networks.- You can dominate markets through higher quality, better service, lower prices, higher market share, customization, product innovation, and exceeding customer expectations. It also pays to enter high-growth markets.- Peter Drucker said, "the aim of marketing is to make selling superfluous." (This explains the conflict between marketing and sales that I see so often.)- There are three levels of marketing: 1) Responsive Marketing; 2) Anticipative Marketing; 3) Need-Shaping Marketing (i.e., "I don't serve markets. I create them." - Akio Morita, Sony).- Marketing management includes research, segmentation and targeting, positioning, branding, balancing the marketing mix of the 4 Ps, implementing, and controlling. (Implementation is the big challenge.)- You can segment markets by demographic, benefit, occasion, usage level, and lifestyle.- Marketing audits include a survey of demographics, the economy, the environment, technology, political changes, and cultural forces.- Pay close attention to managing relationships with employees, distributors, suppliers, marketing agencies, logistics agencies, the press, and the community at large.- Recruiting, selecting, hiring, training, motivating, compensating and evaluating salespeople is the task of Directors of Sales and Marketing.- Focus on getting customers, keeping customers, and growing customers.- Work to increase margin, market share and customer satisfaction.These snowflakes are just the tip of the iceberg. Remember that this book presents theory; not practice, so don't expect a cookbook. Additionally, Kotler's work does not provide solid counsel for the Internet and the disruptive innovation it is bringing. Still in all, if you are a marketer, Kotler on Marketing is a must have. It will get your wheels spinning and help organize your thoughts.Marketing Strategy

初めてのコトラーでしたが、学ぶところ、反省するところが多々あり、勉強になりました。さすがにインターネット関連のマーケティングは、発刊時期を感じさせますが、基礎を学ぶには十分です。